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Advertising and Marketing Communications - Two-Year Associate Degree Program - Fall 2012 Curriculum

This curriculum applies to students entering in Fall 2012 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

The major in Advertising and Marketing Communications offers qualified students preparation for careers in advertising (other than art and design), publicity, public relations, corporate communications, direct marketing, promotion, media production, and journalism. Career opportunities are found in retail and wholesale organizations, advertising agencies, and publicity and public relations firms, as well as with publications and other media.

Semester 1
MAJOR AREA AC 114 Integrated Mktg. Commun. 3
AC 161 Multimedia Computing 2
RELATED AREA CD 122 Digital Layout I 2
FM 114 Intro. to the Fashion Industry 3
LIBERAL ARTS EN 121 English Composition G1 3
choice see Requirements* 3

Semester 2
MAJOR AREA AC 111 Advertising and Promotion 3
AC 141 Journalism 3
AC 171 Mass Communications 3
LIBERAL ARTS choice see Requirements* 6

Semester 3
MAJOR AREA AC 221 Publicity Workshop 3
AC 272 Research Methods in IMC 3
RELATED AREA DM 211 Workshop in Direct Marketing 3
LIBERAL ARTS choice see Requirements* 3
choice see American History* G10 3

Semester 4
MAJOR AREA AC 222 Sales Promotion 3
AC 231 Advertising Copywriting 3
AC 271 Audiences and Media 3
choice see Major Area electives** 3-4
LIBERAL ARTS SS 141 Macroeconomics G4 3
choice see Requirements* 3

TOTAL Minimum Required

MAJOR AREA: 32-33 credits
RELATED AREA: 8 credits
LIBERAL ARTS: 24 credits
Health and/or Phys. Ed: 1 credits
TOTAL Minimum Required: 65 credits


A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.


American History: 3 credits
CHOICE of EN 271, 272, 274, LA 221, or 392 (any one of these meets G10).

English/Speech: 6 credits
EN 121 (G1) (Prerequisite: College-level English as demonstrated by placement test OR completion of appropriate Educational Skills courses), and
CHOICE of EN 241, 242, 243, 244, 245, or 341.

History of Art & Civilization: 3 credits
HA 111 or HA 112 (either one of which meets G5).

Mathematics: 3-3.5 credits
Graduation requirement: Arithmetic proficiency as demonstrated by placement test OR completion of appropriate developmental mathematics course(s).
CHOICE of MA 161, 213, 222, 231, or 331 (any one of these meets G2).

Science: 3-5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).

Social Sciences: 6 credits
SS 141, and
CHOICE of SS 131, 151, or 171 (any one of these meets G4).


CHOICE of AC 113, 211, 242, 262, IC 297 or IC 298.


A 4-semester evening/weekend option is available for this degree program ( The sequence of courses is the same as that listed on this page.


Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing

By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Merchandising Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.

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