Advertising and Marketing Communications - One-Year Associate Degree Program - Fall 2012 Curriculum
This curriculum applies to students entering in Fall 2012 only. Currently enrolled FIT students should refer to FIT catalog of their entering year.
|MAJOR AREA||AC 111||Advertising and Promotion||3|
|AC 114||Marketing for Integrated Marketing Communication||3|
|AC 171||Mass Communications||3|
|RELATED AREA||CD 122||Digital Layout I||2|
|FM 114||Intro. to the Fashion Industry||3|
|MAJOR AREA||AC 221||Publicity Workshop||3|
|AC 222||Sales Promotion||3|
|AC 231||Advertising Copywriting||3|
|AC 271||Audiences and Media||3|
|AC 272||Research Methods in IMC||3|
|choice||See Major Area electives*||3-4|
TOTAL Minimum Required
|MAJOR AREA:||30-31 credits|
|RELATED AREA:||5 credits|
|TOTAL Minimum Required:||35 credits|
* MAJOR AREA ELECTIVES:
CHOICE of AC 113, 242, 262, 341, 362, IC 297 or IC 298.
A 2-semester evening/weekend option is available for this degree program (see page xx or visit the FIT web site at www.fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.