Alexandra de Lara
Global Communications, Estée Lauder Companies Inc.
Ms. de Lara is currently the Assistant Manager of Global Communications at La Mer. In this role, she is responsible for executing public relations activities in North America to drive overall awareness for the brand. Additionally, she manages La Mer's “On-Location” program, handling outreach to top makeup artists for films, television series, red carpet and editorial opportunities. She also works with the team to coordinate all logistics for international press trips, VIP outreach and US press events. Prior to her position at La Mer, she worked at PR Consulting on P&G Prestige accounts including Gucci Parfums, Dolce&Gabbana Parfums and Dolce&Gabbana The Make Up.
As the global agency of record for Gucci fragrances, she gained international relations experience by liaising with PR managers around the world and executing global press launches such as Gucci Guilty and Gucci by GUCCI Pour Homme. Ms. de Lara graduated summa cum laude from the Fashion Institute of Technology with a Bachelor of Science degree in Advertising and Marketing Communications, where she was a member of the Dean’s List. She is fluent in Spanish and has studied Italian.