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Campus Signage FAQs

What is the Master Plan for Signage?

The Master Plan for Signage is a comprehensive program to enhance the campus with attractive, coordinated, and functional signs that identify buildings and other locations and make it easier for people to find their way around FIT. The new signage enhances the collegeís identity and visibility in the neighborhood; aids wayfinding for students, employees, and visitors; and conveys FITís creative energy to the community and New York City.

The planís first phase covers external signage, including campus maps, building identification, wayfinding for key locations, and color building markers. The second phase addresses internal wayfinding and room numbers.

Presentation: FIT Signage Master Plan

Why institute a Master Plan for Signage now?
As the FIT campus has grown and new buildings have been added, the lack of a systematic approach to signage has become more problematic. The new system will enhance the campus now, and easily accommodate new locations as the college continues to expand.

Will new signage appear inside the buildings as well as outside?
Phase One of the signage plan, to be completed in summer 2012, involves only the building exteriors. Phase Two, to be implemented over time, will encompass a comprehensive review of room numbers, floor directories, and internal wayfinding signs.

Whatís the reason for the color building markers?
A specific color has been assigned to each building to help with wayfinding. The colors will appear on the exteriors and interiors of the buildings, and maps and directional signs will be coordinated, making it easy to identify each building as you move around campus. The color palette was designed to be timeless and functional, and the color markers are a creative and welcoming counterpoint to the brutalist architecture of the campus.

Why use names instead of letters to designate campus buildings?
Though the FIT community has generally known the buildings by letters, several campus buildings are actually named for significant figures in the collegeís history. Itís important for FIT to be able to honor the collegeís heritage and recognize donors by using names. As a practical matter, as buildings are added, they will not be adjacent to existing buildings, so alphabetical naming no longer makes sense.

Who are the buildings named for?
They are named for individuals who have made significant contributions to the development of FIT or of the industries we serve.

David Dubinsky Student Center: Dubinsky was a labor leader who was president of the International Ladies Garment Workers Union (ILGWU) for more than 30 years. He helped create the Congress of Industrial Organizations (CIO),† a federation of unions that organized workers in industrial unions, and was a founder of the American Labor Party and the Liberal Party of New York in the 1930s and 1940s.

Marvin Feldman Center: Feldman, FITís longest-serving president, held the position from 1971-92. During his tenure, the college began offering bachelorís and masterís degrees, enrollment grew to 12,000 from 5,000, and six new campus buildings were constructed, bringing the total to eight.

Fred P. Pomerantz Art and Design Center: Pomerantz was founder and former chairman of Leslie Fay, Inc., a leading New York producer of womenís apparel from 1974-82. He served on the Board of Directors of FITís Educational Foundation for the Fashion Industries from 1967-78. After his death in 1986, the building was named for him in recognition of a donation by his son, John J. Pomerantz, a former member of FITís Board of Trustees and foundation.

Shirley Goodman Resource Center: Goodman came to the college in 1949 to help draft the legislation making FIT part of the SUNY system. She was a key figure in the collegeís development and served for many years as executive director of FITís Educational Foundation for the Fashion Industries (now the FIT Foundation), a position she held until her death in 1991.

How can I find specific rooms on campus?
Rooms are designated by a letter and number. The letter prefix indicates the building, as follows:

Room Locator

This information, along with room numbers of key offices, will appear on campus maps posted around the college and on the collegeís website. A brochure will be available this fall.

How was the design of the new signage developed?†
Pentagram, the world-renowned design firm that designed FITís logo and branding materials, and has created signage programs for The New York Times, the Lower Manhattan Business Improvement District, and now a citywide effort for the Department of Transportation, worked in consultation with SHoP architects and color specialists to develop FITís master plan. The plan was developed with input from various college committees and presented to the campus community for feedback at several forums.

Where is funding for the new signage coming from?
The program is being supported with state capital funds, which were provided to the college as matching funds for the cityís support of campus projects. The project specifications were then finalized through a collaboration with DASNY and architects David Smotrich and Partners, LLP.†

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