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Direct and Interactive Marketing - Bachelor of Science Degree Program - Fall 2011 Curriculum

This curriculum applies to students entering in Fall 2011 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 5
MAJOR AREA AC 272 Research Methods in IMC 3
DM 211 Workshop in Direct Marketing 3
LIBERAL ARTS EN 321 Strategies of Business Communication 3
MA 222 Statistical Analysis* 3.5
SS 242 Microeconomics 3
choice see Speech* 3

Semester 6
MAJOR AREA DM 321 Database Marketing 3
DM 331 Direct Response Copywriting 3
RELATED AREA MG 306 Info. Systems: Case Analysis 2
LIBERAL ARTS MA 311 Math Modeling/Business Apps.* 3
choice see Other World Civ.* G9 3

Semester 7
MAJOR AREA DM 421 DM Finance and Operations 3
DM 432 Direct Response Media Planning 3
LIBERAL ARTS PL 431 Philosophy: Ethics 3
choice see English Literature* 3
choice see Foreign Language* G8 3.5
choice Liberal Arts elective 3

Semester 8
MAJOR AREA DM 433 Direct Marketing Communications 3
DM 435 Internet Marketing 3
choice Internship** 3-4
LIBERAL ARTS choice see American History* G10 3
choice see Foreign Language* 3-3.5

TOTAL Minimum Required

MAJOR AREA: 27-28 credits
RELATED AREA: 2 credits
LIBERAL ARTS: 37-37.5 credits
TOTAL Minimum Required: 66 credits


A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

* REQUIREMENTS - See below

American History: 3 credits
CHOICE of EN 271, 272, LA 221, or 392 (any one of these meets G10).

English Literature: 3 credits
CHOICE of any 200- or 300-level EN course, except Speech.

Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5 credit non-conversational course (G8).

Arithmetic proficiency must be completed prior to enrolling in MA 222. Algebra proficiency must be completed prior to enrolling in MA 311.

Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 355, 356, 374, or 393 (any one of these meets G9).

Speech: 3 credits
CHOICE of EN 241, 242, 244, 341, or 342, or a liberal arts elective may be substituted if an equivalent speech course has been taken previously.

** INTERNSHIP: 3-4 credits

CHOICE of IC 497 or IC 498.

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