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Advertising and Marketing Communications - One-Year Associate Degree Program - Fall 2011 Curriculum

This curriculum applies to students entering in Fall 2011 only. Currently enrolled FIT students should refer to FIT catalog of their entering year.

Semester 1
MAJOR AREA AC 111 Advertising and Promotion 3
AC 114 Marketing for Integrated Marketing Communication 3
AC 141 Journalism 3
AC 171 Mass Communications 3
RELATED AREA CD 122 Digital Layout I 2
FM 114 Intro. to the Fashion Industry 3

Semester 2
MAJOR AREA AC 221 Publicity Workshop 3
AC 222 Sales Promotion 3
AC 231 Advertising Copywriting 3
AC 271 Audiences and Media 3
AC 272 Research Methods in IMC 3
choice See Major Area electives* 3-4

TOTAL Minimum Required

MAJOR AREA: 30-31 credits
RELATED AREA: 5 credits
TOTAL Minimum Required: 35 credits

* MAJOR AREA ELECTIVES:

CHOICE of AC 113, 242, 262, 341, 362, IC 297 or IC 298.

EVENING/WEEKEND OPTION

A 2-semester evening/weekend option is available for this degree program (see page xx or visit the FIT web site at www.fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.

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