Advertising and Marketing Communications - Bachelor of Science Degree Program - Fall 2011 Curriculum

This curriculum applies to students entering in Fall 2011 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.  

Semester 5
MAJOR AREA		AC 361	Computer Apps. for Mktg. Comm.		2
		AC 362	Video Studio Production	G6	3
RELATED AREA		DM 435	Internet Marketing		3
LIBERAL ARTS		MA 213	Quantitative Methods	*	3
		SS 242	Microeconomics		3
		choice	see Foreign Language*	G8	3.5

Semester 6
MAJOR AREA		AC 321	Principles of Public Relations		3
		choice	see Major Area electives**		3
RELATED AREA		BL 343	Introduction to Business Law		3
LIBERAL ARTS		MA 222	Statistical Analysis	*	3.5
		choice	see Foreign Language*		3-3.5
		choice	see Requirements*		3

Semester 7
MAJOR AREA		AC 411	Brand Management		3
	and	choice	see Internship***		3-4
	or	choice	see Major Area electives**		3
LIBERAL ARTS		choice	see Other World Civ.*	G9	3
		choice	see Requirements*		6

Semester 8
MAJOR AREA		choice	see Major Area electives**		3
	and	choice	see Internship***		3-4
	or	choice	see Major Area electives**		3
LIBERAL ARTS		PL 431	Philosophy: Ethics	G7	3
		choice	see Requirements*		6

TOTAL Minimum Required
Major Area:	23-24 credits
Related Areas:	6 credits
Liberal Arts:	37-37.5 credits
Total Credits:	66-67.5 credits

NOTES

Communication Design Foundation, and Business and Technology students must complete AC 111 (or AC 201), 221, 231, and 271 prior to semester 6. All other FIT students must complete the one-year program in Advertising and Marketing Communications prior to semester 6.

SUNY GENERAL EDUCATION REQUIREMENTS

A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

* REQUIREMENTS 

Economics: 3 credits
CHOICE of SS 343 or 443

Writing/Literature: 6 credits
CHOICE of one of the following Writing courses: EN 266, 321, 361, 362, 363, or 364.
CHOICE of one of the following Literature courses: EN 231, 232, 233, 234, 235, 236, 237, 238, 255, 273, 331, 333, 334, or 371.

Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5 credit non-conversational course (G8).

Mathematics:
With permission, MA 331 may be substituted for MA 213. Algebra proficiency must be completed prior to enrolling in MA 213 or MA 331. Arithmetic proficiency must be completed prior to enrolling in MA 222.

Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 356, or 374 (any one of these meets G9).

Psychology: 6 credits
SS 131 and SS 237.

** MAJOR AREA ELECTIVES: 9 credits

CHOICE of three: AC 232, 291, 341, 412, 413, 423, 424, 461, 462, 471.
Students who did not receive an AAS in Advertising and Marketing Communications may also choose from the following electives, provided all prerequisites have been met: AC 211, 242, or 262.

*** INTERNSHIP: 3-4 credits

CHOICE of either IC 497 or IC 498. One Internship course is required and must be taken in either the 7th or 8th semester.

EVENING/WEEKEND OPTION

A 4-semester evening/weekend option is available for this degree program (www.fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.