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Advertising and Marketing Communications - Bachelor of Science Degree Program - Fall 2011 Curriculum

This curriculum applies to students entering in Fall 2011 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.  

Semester 5
MAJOR AREA AC 361 Computer Apps. for Mktg. Comm. 2
AC 362 Video Studio Production G6 3
RELATED AREA DM 435 Internet Marketing 3
LIBERAL ARTS MA 213 Quantitative Methods * 3
SS 242 Microeconomics 3
choice see Foreign Language* G8 3.5

Semester 6
MAJOR AREA AC 321 Principles of Public Relations 3
choice see Major Area electives** 3
RELATED AREA BL 343 Introduction to Business Law 3
LIBERAL ARTS MA 222 Statistical Analysis * 3.5
choice see Foreign Language* 3-3.5
choice see Requirements* 3

Semester 7
MAJOR AREA AC 411 Brand Management 3
and choice see Internship*** 3-4
or choice see Major Area electives** 3
LIBERAL ARTS choice see Other World Civ.* G9 3
choice see Requirements* 6

Semester 8
MAJOR AREA choice see Major Area electives** 3
and choice see Internship*** 3-4
or choice see Major Area electives** 3
LIBERAL ARTS PL 431 Philosophy: Ethics G7 3
choice see Requirements* 6

TOTAL Minimum Required

Major Area: 23-24 credits
Related Areas: 6 credits
Liberal Arts: 37-37.5 credits
Total Credits: 66-67.5 credits

NOTES

Communication Design Foundation, and Business and Technology students must complete AC 111 (or AC 201), 221, 231, and 271 prior to semester 6. All other FIT students must complete the one-year program in Advertising and Marketing Communications prior to semester 6.

SUNY GENERAL EDUCATION REQUIREMENTS

A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

* REQUIREMENTS 

Economics: 3 credits
CHOICE of SS 343 or 443

Writing/Literature: 6 credits
CHOICE of one of the following Writing courses: EN 266, 321, 361, 362, 363, or 364.
CHOICE of one of the following Literature courses: EN 231, 232, 233, 234, 235, 236, 237, 238, 255, 273, 331, 333, 334, or 371.

Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5 credit non-conversational course (G8).

Mathematics:
With permission, MA 331 may be substituted for MA 213. Algebra proficiency must be completed prior to enrolling in MA 213 or MA 331. Arithmetic proficiency must be completed prior to enrolling in MA 222.

Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 356, or 374 (any one of these meets G9).

Psychology: 6 credits
SS 131 and SS 237.

** MAJOR AREA ELECTIVES: 9 credits

CHOICE of three: AC 232, 291, 341, 412, 413, 423, 424, 461, 462, 471.
Students who did not receive an AAS in Advertising and Marketing Communications may also choose from the following electives, provided all prerequisites have been met: AC 211, 242, or 262.

*** INTERNSHIP: 3-4 credits

CHOICE of either IC 497 or IC 498. One Internship course is required and must be taken in either the 7th or 8th semester.

EVENING/WEEKEND OPTION

A 4-semester evening/weekend option is available for this degree program (www.fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.

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