Advertising and Marketing Communications - Evening/Weekend One-Year Associate Degree Program - Fall 2011 Curriculum

Language for pages This curriculum applies to students entering in Fall 2011 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 1
MAJOR AREA		AC 111	Advertising and Promotion		3
		AC 114	Marketing for Integrated Marketing Communications		3
		AC 141	Journalism		3
		AC 171	Mass Communications		3
RELATED AREA		CD 122	Digital Layout I		2
		FM 114	Intro. to the Fashion Industry		3
0
Semester 2
MAJOR AREA		AC 221	Publicity Workshop		3
		AC 222	Sales Promotion		3
		AC 231	Advertising Copywriting		3
		AC 271	Audiences and Media		3
0		AC 272	Research Methods in IMC		3
		choice	see Major Area Electives*		3-4

Total Credit Requirements
Major Area	30-31 credits
Related Areas	5 credits
Total Credits	35

* MAJOR AREA ELECTIVES

Choice of AC 113, 242, 262, 341, 362, IC 297, or IC 298.