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Craig LaManna

Brand Management, Beiersdorf Inc.

Mr. LaManna is currently the Senior Brand Manager for the Eucerin Skincare Brand at Beiersdorf Inc, responsible for long-term strategy and growth in the US.  He manages the full portfolio of products and brand financials, and oversees the development and execution of the communication platform and media initiatives. Prior to his current position, he held a role in sales as the Team Leader for Kroger (the number one US grocery retailer), where he won Sales Person of the Year in 2011.  

Mr. LaManna also lived in Hamburg, Germany working at Beiersdorf Global Headquarters as the Senior International Brand Manager on NIVEA FOR MEN.  

There, he was responsible for the global brand strategy, new product development, and the creation of global advertising campaigns.  He also held roles as Brand Manager and Category Manager in Beiersdorf Inc, as well as Project Manager at Information Resources Inc (IRI) working on-sight at Seagram Americas in the spirits industry.  He earned a Bachelor of Business Administration degree magna cum laude in Marketing Management from PACE University and was on the Dean's List all four years. 

Mr. LaManna is a member of Cosmetic Executive Women (CEW), has a passion for world travel, and is proficient in German.

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