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Alexandra Hardyment

Global Marketing, Estée Lauder Companies Inc.

Ms. Hardyment is currently Assistant Global Marketing Manager at AERIN, the beauty lifestyle brand by Aerin Lauder. In this role, she is responsible for managing all aspects of program development from concept to delivery. As part of the initial team to launch the brand, she works on all facets of product launches to ensure successful development and implementation of business strategies and marketing initiatives. 

Previously, Ms. Hardyment spent 5 years in Global Education on the Estée Lauder flagship brand, managing strategic Education materials across makeup, skincare and fragrance to support point-of-sale initiatives in over 40 markets. 

Ms. Hardyment graduated with a Bachelor of Arts (Honors) degree in Psychology and English from McGill University, where she was a member of the Dean’s List, and also spent a semester at the University of Sydney. Born and raised in Taiwan, she is fluent in Mandarin and conversant in French. She is a member of Cosmetic Executive Women (CEW)

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