In 2006, author Colin Beavan, a newly self-proclaimed environmentalist, could no longer avoid pointing the finger at himself. He left behind his liberal complacency for a vow to make as little environmental impact as possible for one year. No more automated transportation, no more electricity, no more non-local food, no more material consumption...no problem. That is, until his espresso-guzzling, retail-worshipping wife Michelle and their two year-old daughter are dragged into the fray! What would it be like to try to live a no-impact lifestyle? Could it catch on? Is living this way more satisfying or less satisfying? These are the questions at the heart of his endeavor, through which Colin hopes to explain to the rest of us how we can realistically live a more "eco-effective" and, by turns, more content life.
Colin's experiment became the subject of his provocative, award-wining blog noimpactman.com (one of Time Magazine's Top 15 environmental blogs), his book No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life Along the Way (Farrar, Straus & Giroux), and a Sundance-selected documentary by the same name. His story provided a narrative vehicle by which he could attract broad public attention to the range of pressing environmental crises including: food system sustainability, climate change, water scarcity, and materials and energy resource depletion.