Online section is only for students in the Image Consulting online certificate who have successfully completed SXI 100.
Are you a freelance specialist or an executive responsible for promotional events? This intensive program teaches you how to formulate media plans for topnotch participatory experiences to promote products, services, and events. Learn how the tools of publicity are used in experiential marketing. Program includes tips on how to formulate and direct promotional needs in order to coordinate special events for yourself or your clients.
Instructor: Barbara Berman, wardrober and show coordinator, with guests from the field.
SXE 110 Fashion Events Planning Confidential
This workshop provides information and assignments from SXE 100 for people who are interested in learning the basics of events planning but are unable to commit to the full certificate program. Whether you’re visiting NYC this summer or are in need of “insider” events fundamentals in your career, these three intensive sessions are perfect for people with limited time. Program highlights the fashion events planner’s job, publicity tools and the diversity of potential work opportunities such as promotions, charity events, and fashion shows. The coordination of a successful event is taught through a series of hands-on exercises based on “real world” examples and field trips. Conduct a client pitch meeting and be coached by industry professionals.
Certificate candidates: SXE 110 can be substituted for SXE 100.
Some additional expense possible, up to $15.
Workshop leader: Barbara Berman, wardrober and show coordinator with guests from the field.
SXE 210 Events: Publicity Writing Workshop
Prerequisite: SXE 100 or PR and events planning experience
If you are going to be taken seriously in the world of eventing, your written materials have to reflect not only your creativity but also your attention to detail and professionalism. This workshop covers every aspect of winning communications, from eye-catching save-the-date cards and invitations to compelling pitch letters, properly formatted press releases, and when and how to use email effectively. Special attention is given to developing an overall press package including digital outreach for an event. Memos and agendas for effective team project directives and client communications are included.
Instructor: Loretta Volpe, professor, Advertising and Marketing Communications; president and CEO, Media Marketing Solutions; and Donna Gould, public relations specialist.
SXE 215 How to Present Yourself to Win Clients and Sponsors
Possessing events know-how is part of the game, but getting assignments and working is what gets you to the goal line. This interactive program teaches you how to successfully market yourself and your skills and how to initiate and maintain client relationships. Learn to upgrade your personal presentations, whether it's for high-level CEOs, celebrities, or local entrepreneurs. Selling, pitching and delivering are emphasized, including how to solicit for goodie bags and other favors. Diminish nervousness and shyness through class practice sessions. Included are tips for creating a lasting well-respected reputation, how not to get fired, how to find your passions and turn them into "passive" income.
Recommended text discussed at first session. Bring to first session three favorite magazines and the Wall Street Journal to the first session. Additional materials: approximately $20.
Instructor: Jane Ubell-Meyer, event sponsor authority, author, "What U Need 2 Know so U don't End Up on Your Parent's Couch.", founder OpenEduTalk.com
SXE 220 Social Media Strategies for Event and PR Professionals
$245 1.2 CEU
Eventers and Public Relations pros - learn how to use the latest social media tools to create a leading edge marketing strategy to promote event planning business. Even if you’ve already started using digital promotion plan and solutions, find out how to strengthen your efforts. Program features instructions on how to set up social media accounts for Facebook, Twitter, Pinterest and Instagram, and how to create engaging content with photographs and text. The tools to help manage content and posting frequency are covered and how to manage your time effectively to maximize social media solutions for marketing and attracting clients is included. Each session includes hands-on training.
Bring to all sessions: smartphones, tablet and/or laptop, digital camera.
Instructor: Rekha Krishnamurthi, social media expert, design blogger, textile and home accessories designer, owner of Divine NY & Co.
SXE 310 Fashion Publicity and Events Team Building Workshop
Prerequisites: SXE 100, SXE 210
Learn real-world teamwork and formulate a professional media plan to promote products, services, and events. Go through the steps of submitting material to the media. Each team creates a theme, campaign, and kit. Program includes how to work within budgets, interact with clients, and produce winning events. Attendees must be prepared to complete a team-formulated project, presented in class.
Instructor: Edgar Trinidad, PR and events specialist.