Fashion Business Descriptions
This intensive course is for everyone looking to capitalize on their Professional Development Certificate by gaining the confidence and skills to increase opportunities to get assignments, land a position, or move ahead in an existing one. Program focuses on defining you as a powerful brand. Networking/connecting with ease and pitching yourself and your credentials with conviction. Get insider tips on crafting and marketing career materials that get results and learn to create an action plan to achieve that ideal career you deserve by communicating your know-how with conviction.
Instructor: Jim Arnoff, The Arnoff Company, Inc., certified life coach and entertainment-attorney, and television packaging agent.
SXF 020 Costing: How to Win the Garment Game
You'll never have to say "sales were great, but we lost money" after completing this basic costing program. Reduce the gambles in apparel and related accessories manufacturing by learning how to cost out a product correctly. Course emphasizes the importance of establishing prices that customers are willing to pay while reducing financial risks, achieving return on investments, and increasing net profitability. Reviews accounting theory applicable to the fashion business.
Seminar leader: Bernard N. Kahn, adjunct assistant professor, Production Management: Fashion and Related Industries; manufacturing consultant.
SXF 030 Key Finance Fundamentals for Every Fashion Professional
Is your work measured by the bottom line but your passion is for product and not numbers? Are you on the creative side of the business? Let this industry recognized planning authority who has been quoted in the Wall Street Journal and Women's Wear Daily, to name a few sources, make you the most finance-savvy you have ever been. Learn how interpreting numbers correctly will improve your decision-making, budgeting, and expenditure justifications. See how speaking in numbers gives you the ability to prove your team or department's performance to higher-ups. Included are critical concepts such as net sales, cost of goods sold, gross profit, operating income, net income, and earnings per share. The meanings of assets, liabilities and key ratios are explained. Benchmarking and financial report timing are discussed, and the components of vendor and retailer profitability are stressed.
Bring a small calculator to the first session.
Seminar leader: Vincent Quan, associate professor, Fashion Merchandising Management; former retail and manufacturing planning and inventory control vice president.
SXF 115 Social Media and Viral Marketing: How to Generate a Buzz for Your Brand
Learn to use the newest forms of web communications to attract customers, store buyers, and press to your product lines or business. This program features unconventional, yet proven marketing tactics that incorporate the use of blogs, YouTube, Facebook, Stylehive, Craigslist, and other social interacting websites for marketing and promotion. Also included are tips on bartering for PR help, web design, and graphics. Large or small, learn to harness the power of electronic networking and in-person events to create demand for your products by a broader audience.
Instructor: Tina Shoulders, social media strategist, graphic and textile designer; Creative Director, Laidback Home.
SXF 118 Maximize Your Fashion Skills and Super-size Your Career
Do you want to advance your career in design, marketing, event planning, or promotion? Do you want to break into a new area of the industry or into a new field such as entertainment? Identify career possibilities that capitalize on your talents and create an action plan to brand yourself, network, and pitch your projects. Learn to package your expertise and uniqueness for a career reinvention.
Instructor: Jim Arnoff, The Arnoff Company, Inc.; certified life coach, entertainment attorney, and television packaging agent.
SXF 120 55A Blogging Smarts for Business
Business blogs are popping up all over the Internet these days and can be a key branding and marketing channel but have to be done right. Learn practical steps to build, manage and strategically leverage your own business blog in this cutting-edge hands-on workshop conducted by our emerging technology and digital solutions expert. Discover how to increase readership, subscriptions and engagement with target followers as you find out how to make blogging the hub for your entire social media master plan. Take away the ability to create a blog that truly resonates with your audience, plus tips on content management and updates , as well as how to promote to build a following and accurately measure effectiveness.
Workshop leader: Dahlia Strum, consumer and business strategic digital media expert, and fashion-related social shopping consultant.
SXF 130 The Social Media- Social Commerce Revolution: What You Need to Know to Keep Up
This program provides you with a vital A-Z education on current social media developments now in practice by the major fashion players, retail, designer and media segments. Get the necessary know how on who is doing what, what is working and what isn't. Take a look at blogging, posting, pinning, tweeting, ect. As methods to engage specific demographics morphing social media into social commerce. Become fluent in all the buzzwords as you examine how digital developments from websites to smartphones and apps can create a more efficient and successful customer experience, better customer service and opportunities to increase engagement and loyalty. Turn an educated critical eye to what constitutes success and what results in customer overload and turn-off.
Instructor: Dalia Strum, consumer and business strategic digital media expert, and fashion-related social shopping consultant.
SXF 140 Using Social Networking, Blogging and Fashion Digital Marketing for Product Development.
Yes, the fashion industry is leading the social networking evolution as a means of connecting new trends and customers. Learn how online communities from Facebook to Linked-in to Tumblr to Twitter allow you to communicate the fashion landscape. Discover how to leverage social networks transforming them into social commerce opportunities. Hands-on activities include creation of effective social network content, learning about frequency, relevancy and tagging as well as how to develop and manage a Blog for your fashion interest. Special attention will be given to effective research methods. leading topic selection, value added content as well as how to leverage successful blogs to attract advertising income.
Instructor: Bernard Kahn, adjunct assistant professor, Production Management: Fashion and Related Industries, and manufacturing consultant.
SXF 200 How to Style, Plan, and Merchandise an Apparel Line
If you are a manufacturer, designer, or product developer, this course will help you create a cohesive and saleable line. Start with the merchandising function, which stresses how to plan, fashion, and implement customer targeting for regional markets. The design process and color, fabric, and silhouette selection are demonstrated and sourcing is discussed. Includes information on the first sample and the control steps vital to the production phase, both domestic and foreign. Learn how to present your collection and receive tips on resources throughout the world.
Workshop leader: Tina Shoulders, social media strategist, graphic and textile designer; Creative Director, Laidback Home, with industry experienced guest speaker.
SXF 201 Advanced Style, Plan, and Merchandise: From Concept to Production
Learn all the phases of the production process to bring a fashion-related product line to market. Program introduces a step-by-step analysis of the pre-production process and production requirements, including prototype fitting modifications, vendor communications, garment costing, and price negotiations. Delivery negotiations are discussed, fabric and garment lab testing are covered, and garment labeling is explained. Learn how to set up time and action calendars, meet social compliance and custom requirements, and establish specifications for quality control.
Workshop leader: Svetlana Zakharina, product developer/consultant, founder of yogacarashop.com and comfortinstylemag.com
SXF 210 How to Position Your Fashion Business for Growth
Are you looking to take your apparel or accessory business to the next level? This course explains the process used to secure investors, make cohesive business plans, and ultimately transform a small to medium sized business into a large enterprise. The steps necessary to creating a brand, as opposed to a label, and presenting to potential investors or strategic partners are covered. How to build product assortments for target customer groups, appropriate channels of distribution to support projected sales, including an up to the minute segment on integrating corporate social responsibility (CSR) as you move forward, are covered. Design and modern business models, cash flow projections, preparations of samples, and steps prior to production are included, and infrastructure control and sales force development are stressed.
Seminar leader: Nathan Fleisig, social responsibility and production manager, Outerstuff Apparel manufacturing expert.
SXF 215 Ultimate Merchandising: Fashion Design Line Development Workshop
This hands-on Seventh Ave "real world" workshop concentrates on how to take a design concept and work it into a saleable multiple piece minimum collection. Experience how successful designers use color and fabrication, rework best performers, introduce newness, and develop "runner" promotional pieces. Program includes how to group styles, work with key retail account demands, and monitor success at point of sale. Bolster your creative genius with the critical commercial skills to impress retail buyers, buid customer recognition and advance your design career. Takeaway portfolio quality tearsheets with color stories, swatches, and illustrations.
Seminar leader: Christine Snow, merchandiser and designer of Dana Kay and Le Bos divisions.
SXF 216 Ultimate Guide to Jeans from Design to Product Development
Jeans are everywhere, yet the customer claims that the perfect fit is almost impossible to find; and once they do find a pair it's a challenge to get them to try a new brand. This program concentrates on how to make a jean that fits and flatters, regardless of figure type. Begin by learning the properties of denim fabric including washes, weaves, weights and quality. The importance of working with a superior pattern in relation to the final product is stressed, and the process of pattern corrections is taught. Proper construction methods are examined in relation to comfort, price and sourcing options. Whether you are looking to get into the jeans business or looking to improve an existing line, this interactive program gives you proven techniques for great denim jeans design and manufacture and ultimate customer satisfaction.
Seminar leader: Deborah Beard, associate chairperson, Technical Design, technical designer.
SXF 218 How to Style, Plan and Merchandise an Accessory Line
Learn to create a cohesive and saleable accessory collection, merchandised to a specific brand that targets the right customers. Program includes information on all the elements of a cohesive line, the right colors, trims, materials, and silhouettes. Price points for materials and finished goods are discussed as well as price-range positioning in the market. The pre-production process and production requirement, including prototype fitting modifications and vendor communications, are covered. Industry professionals and store owner speakers give business tips and advice on presenting a bag, shoe, and small leather goods collection.
Instructor: Aneta Genova, accessories designer and creative director for major brands, with industry experienced guest speakers.
SXF 220 The Professional's Guide to Thriving at Showroom Sales
Get great insight, advice, and training on how to jump-start a fashion selling career. Learn about the wide range of opportunities in the field and the tools necessary to maximize performance and sales. Experience how to show a line, how to negotiate, fundamentals of store profitability, and how to ask for the order. Learn up-to-the minute marketing techniques and methods appropriate for today's market challenges, including how to respond to vendor analysis and communicate effectively with large chain executives, fashion directors, buyers, and independent specialty store owners. Recommended for sales novices and career seekers.
Workshop leader: Louise Conner, president, The Showroom, a multi-sales organization.
SXF 240 The Complete Guide to Global Sourcing
If you've recently begun a career in private label or product development, this workshop can strengthen your sourcing decision-making, plus give you an up-to-the-minute understanding of the world marketplace. Program covers all variables to be considered in relation to the bottom line, such as costing, tracking, and quality control for both the manufacture of textiles and finished products. The key issues of speed-to-market, codes of conduct and compliance, and quick response are covered, as well as how to analyze which factories to use. Thinking proactively to solve problems is reviewed and creating realistic plans for on-time, well-made goods is stressed.
Workshop leaders: Svetlana Zakharina, product developer/consultant, founder of yogacarashop.com and comfortinstylemag.com; and Bhawna Singh, design and international sourcing expert, with guest speakers.
SXF 250 How to Write Garment Specs for Improved Manufacturing Consistency
Upgrade the quality and consistency of your samples and production by improving your ability to write comprehensive, accurate specifications. This hands-on workshop explains how to measure and set up a spec sheet to communicate in any market and at any price point, whether you are sourcing abroad or at home. Review the techniques necessary to analyze the particular specs for cut-and-sew knits, sweater knits, and wovens. Learn how to change the specifications of an existing garment and develop a new one. Highly recommended for technical designers.
Bring to the first session a knit (T-shirt fabric) and a woven top and bottom, tape measure, 2"x18" clear plastic ruler, and straight pins.
Workshop leader: Eileen Karp, assistant professor, Fashion Design-Apparel; creative designer, and apparel technical design director.
SXF 300 Secrets from a Professional Shopper
Do you have a closet full of clothes, but nothing to wear and no time to shop? This practical workshop teaches professional techniques to manage your wardrobe. Learn to develop a varied, self-enhancing way to dress that fits your budget and lifestyle. Eliminate shopper's anxiety and costly mistakes by getting inside tips on how and where to shop for the best values. Discover how you can look like a million without spending a fortune. Highly beneficial for consultants, as well as for personal planning.
Seminar leader: Emma Sosa, president, Fashion and Image International.
SXF 310 Shop Vintage Like a Pro at Local and Online Resources
With a little FIT guidance you can take advantage of your local vintage and re-sale shops, flea markets and on-line resources with confidence. Program begins with a quick historical guide to enable you to date and identify the age of apparel and accessory items, and recognize designer and label names from bygone eras. Find out how to negotiate on price. Get an introduction to Internet shopping from vintage e-tailers and resources. Participate electronically in examining clothes, accessories and collectibles. Shop a local store of your choice with your new found information and report back on your experiences in on-line discussions. Program requires use of a digital camera.
Instructor: Emma Sosa, professional stylist and owner of EmmasVintageShop.com
SXF 325 Men's Image Consulting with Style
Does your work require you to advise, sell, or dress male customers and clients? Increase your professional know-how and gain multiple tips from this menswear expert, a.k.a. "The Tailor." This highly interactive workshop covers how to nurture personalized style, guide career dressing, and help with grooming and shopping. Special attention is given to interviews and assembling a career-appropriate wardrobe. See how to dress casually and still look great, and learn the specifics of fit balance and proportion, demonstrated on a live model. Highly recommended for image consultants, menswear industry professionals, or people who shop for the men in their lives.
Instructor: Michele Savoia, menswear designer, master tailor, wardrobe consultant and fashion stylist.
SXF 400 Fashionspeak: How to Get What You Want, When You Need It
In the fast-changing fashion business, having the right vocabulary to describe trends, garments, and modern production techniques increases your professionalism and improves your ability to get the look and quality you expect. This program will teach you how to use correct terminology. Learn to describe silhouettes, details, product development, and computer applications through visits to The Museum at FIT, a private label manufacturer, a computer design service, and exploring design and color forecasting Industry websites. Highly recommended for fashion, media, or finance personnel in need of reading a fashion photo or sketch to communicate correct product terminology and trade lingo.
First class meets in Room E226, with subsequent locations discussed at first class. Class limited to 15.
Seminar leaders: Jaye G. Edelstein, adjunct assistant professor, Fashion Design-Apparel; professional designer/product developer; and Camille Block, designer, merchandiser, and product developer; Shelley Sarmiento, former merchandising vice president, merchandising and production specialist.
SXF 500 Fabrication: Everything You Need to Know
This intensive workshop is for anyone in the fashion and related industries who works with fabrics or fabric terminology. Whether you are in retailing, manufacturing, a textile entry position, or copywriting, you can increase your skill, vocabulary, and knowledge of everything fabric-related, from fibers to finished product. Course teaches fiber properties, effective end-use information, and methods of yarn and cloth manufacturing through lecture, demonstration, and hands-on analysis.
Seminar leaders: Theodore Hoffman, adjunct assistant professor, Textile Development and Marketing; Margaret Bishop, adjunct professor, Textile Development and Marketing, international consultant, textile development.
SXF 501 Fabrication Dyeing, Printing, and Finishing Essentials
Would your career benefit from a more complete knowledge of textile and garment dyeing, printing, and finishing techniques? This intensive workshop covers styling fundamentals and selecting fabric in response to the demands of the apparel or domestics markets. Patterns, colors, and finishes are stressed. Program considers dyestuff properties and their applications; screen, roller, and heat transfer printing; and chemical and mechanical finishing processes. Excellent follow-up to SXF 500.
Seminar leaders: Theodore Hoffman, adjunct assistant professor, Textile Development and Marketing; Margaret Bishop, adjunct professor, Textile Development and Marketing, international consultant, textile development.
SXF 525 Becoming a Knit Wiz
Today’s customers prefer knit garments but is your knit know-how sufficient to meet demands? Cardigan stitch and Ottoman stitch? Course and wale? Do you know when to use mohair or merino or incorporate cashmere into your line? Go from being a “knitwit” to being a knit wiz in this intensive workshop for anyone on the creative side of the fashion industry who works with or wants to work with fully fashioned sweater knits, from bulky 3 gauge to fine 14 gauge. Whether you are in manufacturing or retail product development, this course increases vocabulary and know-how for working in today’s market. Program includes lecture, demo, analysis and a chance to see a variety of knitting machines in action to re-enforce your new found knowledge. Knits are hotter than ever - don’t miss out.
Instructor: Jerry Dellova, FIT Fashion Design critic, sportswear designer, stylist and fashion media consultant.
SXF 600 Quick Sketching for the Fashion Business
Learn how to present fashion design ideas or adaptations through simple fashion sketching using effective shortcuts. Illustrate fashion details and draw fashion figures, apparel, and flat sketches. Learn to enhance your fashion communications skills, particularly in areas related to private-label product development or translating ideas gathered at the market. Although no professional art training is required, basic creative abilities are helpful.
Instructor: Diane De Mers, professor, Fashion Design-Art.
SXF 610 The Great Designers
What better way to gain insight into key designers than through a combination of lectures and examinations of actual garments from the costume collection of The Museum at FIT? Discover how important fashion trends influence lifestyle and dress. Gain a greater understanding of fashion influences and important designer trademarks.
Seminar leader: Gary Osbourne, owner and director of children's company, Clever Oliver Sweet Adelaide, previously creative director for several major menswear companies in the US and China.
SXF 700 Demystifying Fashion Forecasting
Does figuring out where fashion is going seem shrouded in mystery and apparent only to those with a magic eye? Find out how trends are tracked from an actual forecaster. Whether you are in design or retailing, properly train your eyes to recognize fashion cycles, and see how silhouettes and colors evolve seasonally and annually. Be a market leader by learning to gather, evaluate, and use substantive phenomena to create or select your own exciting and timely products. Program includes making your own forecast presentation boards in a stimulating workshop environment.
Separate $10 materials fee payable at first session.
Seminar leader: Neville Bean, owner, Neville Bean Design, a trend-based design studio.
SXF 710 13 Ways to Get Smart About Fashion Trends
This provocative workshop will strengthen your ability to design, plan, and buy fashion products. Learn to spot trends for new product opportunities by gaining insight into customer attitudes and lifestyles. Develop your sensitivity to the ups and downs of fashion and learn how to distinguish what is right for your customer. Learn how styles gain popularity, how forecasters work, and how to anticipate future fashions in time for market impact.
Workshop leader: Robert H. Shultz, assistant professor, Fashion Merchandising Management; product development and international merchandising expert.
SXF 725 Expert Fashion Trend Online Research for Line Planning
Fashion trend research is available and affordable on the Internet if you know how to find it and how to focus your searches. If you are navigating through a sea of images and sorting through myriads of reports and articles, learn to get just what you need fast! See tools like the forecast timeline, runway color tracker, forecasting, trend watch, webinar, and others. Find out how to construct your own mood boards and story boards using the latest online tools. Experience what virtual shopping is like in cities around the world, as well as fashion market events, all without leaving your desk chair. Class limited to 14.
Instructor: Bernard N. Kahn, adjunct assistant professor, Production Management: Fashion and Related Industries; manufacturing consultant.
SXF 800 Color Intensive for the Fashion Professional
Whether you freelance or work in retail, manufacturing, or media, your sense of color can make or break your projects. Learn to use color creatively in apparel, accessories, and home projects. Strengthen your ability to express yourself using correct color terminology in design and market assignments. Learn how the experts research and develop color by visiting a primary industry color and trend resource. Experience the reality of working with color through hands-on assignments guided by a color professional.
Course includes a field trip. Course materials included.
Workshop leader: Ben Gomes, adjunct assistant professor, Textile/Surface Design, and creative director, the Style Center, division of overseas publishers representatives.
SXF 802 Color Lab Basics, Practice, and Approvals
Certificate students take this course after SXC 210 and SXF 500*
Designers, product developers, or anyone responsible for textile design and buying elevate your color and dye decision-making by improving your ability to evaluate lab dips and strike-offs. This practical program utilizes FIT's special facilities for textile testing. See first-hand how fabrication is evaluated for performance and learn to cut down the time it takes for color approval with dyers and printers, as well as minimize costly mistakes. *Attendees must have a working fabrication knowledge or have taken SXF 500.
Workshop leader: Margaret Bishop, adjunct professor, Textile Development and Marketing; international consultant, textile development.
SXF 810 Color for Wardrobe Planning
Whether your need is professional or personal, this practical color intensive leads you down the path to professional wardrobe planning. Experience how working image consultants, personal shoppers, and designers use color to express concepts and build cohesive garment groupings. Learn to use the essentials of color harmony and fabrication usage as the building blocks of an effective wardrobe. Explore the messages sent of various color harmonies, and the emotional and social responses color choices evoke. Complete a wardrobe plan for a prototype client or customer incorporating personal style, personality, comfort, and goals.
Seminar leader: Carol Davidson, AICI, CIP, image consultant.
SXF 820 Color Forecasting for Product Creation and Promotion
Learn how the psychology of color is a provocative and powerful influence in purchasing choices and get insight into how color psychology determines consumer emotions, behavior, thinking, and even health. The meanings and symbolism of colors based on both individual and group experiences, along with color perceptions by age, gender and other associations are discussed in this vibrant program. The role that color plays in designing with warm and cool palettes, hues, variations and color combinations are featured in hands-on exercises that give you the opportunity to apply these concepts to professional and personal lifestyle needs.
Supplies: 12 color wheel with gray scale to be purchased in advance of first class. Supplies to be brought to second class include felt tip pens, and glue sticks.
Seminar leader: Susan Slotkis, adjunct assistant professor, Interior Design; interior designer, Allied Member, ASID; associate member, IDEC; author, Foundations of Interior Design.
SXF 840 Career Opportunities for Working with Color
If you are an artist, designer, Color Specialist certificate student, or have a creative eye and are looking for a fresh career direction, find out how color knowledge and talent can be extremely marketable in fashion and related business. Meet a panel of successful professionals from a variety of fields that use color strategically for branding, cosmetics, home fashion markets, textiles, and retail. How they use their color expertise is the bedrock of their success. Gain insight into how you can use your own color strengths to distinguish your employment opportunities and enhance your promotability in fashion and beyond.