In this section

Creative Enterprise Ownership Descriptions


CEO 001 Setting a Course for Your Business
1.2 CEU
Starting a business requires clear conceptions about your product or service, and about yourself. Examine your strengths, weaknesses, desires, and definition of success in order to develop a business description that will guide you through the planning process. Find the perfect name for your business; learn how to obtain licenses, permits, and tax identification numbers; and set up your business as a legal entity.

Instructors: Robert Levy, Robert B. Levy Consulting; and Margo Moore, faculty, Polytechnic University Graduate School; business owner

CEO 002 Knowing Your Market
1.2 CEU
Who are your customers? How will you get them to buy your product or service and come back for more? Who are your competitors, and how will you differentiate your business from theirs? In this course, you'll find viable answers to these questions, using the array of market research sources available to New Yorkers. You'll use the elements and artistry of pricing, promotion, and location to develop a marketing plan appropriate to your business idea and budget constraints.

Instructors: Margo Moore, faculty, Polytechnic University Graduate School; business owner; and Dean Gamanos, president, The Retele Company

CEO 003 Formulating Your Financial Strategy
1.2 CEU
Forecasting sales for a new business is probably the hardest and most important element of financial planning. This course will guide you through the soundest methods for making sales projections and help you find the critical break-even point. Get the real stories behind banks, loans, grants, private investors, and credit.

Required reading: The Small Business Start-up Kit, 7th edition, by Pakroo
Instructor: Margo Moore, faculty, Polytechnic University Graduate School; business owner

CEO 004 Managing Money in a Small Enterprise
1.2 CEU
Cash flow management and tax planning are the foundations of this course. Make the most of your money through budgeting, smart credit policies, and legitimate business deductions. Learn to make business decisions that minimize your taxes and set up record and documentation systems to back it all up.

CEO 005 Legal Basics for Business Start-ups
1.8 CEU
A straight-talking guide to staying out of trouble and knowing your rights. Learn how to set up your business, form contracts and agreements, examine leases, and obtain trademarks and copyrights. This course covers the basics, from collections to liability to intellectual property law.

Instructor: David L. Colby, attorney representing start-up ventures

CEO 006 Personal Selling: Communicating Your Vision
1.2 CEU
Practice techniques for connecting personally, emotionally, and intellectually with potential customers. This highly interactive workshop will help you relax, be yourself, and communicate your vision with clarity and confidence.

Instructor: Ann Margaret Pinkman, editor, consultant, and award-winning artist

CEO 008 Marketing Techniques for Promoting Business
1.2 CEU
Marketing techniques that shadow those of larger businesses can put a tremendous strain on your business' chief resource - you. In this course, creative entrepreneurs learn manageable and affordable techniques for generating business by attracting new prospects and building customer loyalty.

CEO 009 Building Your Business Brand
1.2 CEU
Building a competitive edge in an overcrowded marketplace is essential to survive in this economy. This class will show you how to develop the basics of your brand whether you already have a business or will start a new one. We will focus on building a strong identity, naming, finding your differentiator, pricing, positioning, archetype selection, developing your USP and marketing strategies that will enhance your position in the market.

Instructor: W.R. Mann, president, Quickborne

CEO 010 How to Launch an Online Business
1.2 CEU
Today, most small businesses want an online presence. There are many options when it comes to setting up an attractive website that draws customers. This online strategy course will take some the mystery out of what can be a time-consuming and confusing decision process. Leave with a framework for setting up an online business and start-up strategies to promote your product or service. Learn how to help potential customers find your website and how your website can change as your business grows.

CEO 011 Fundamentals of Online Retailing
1.2 CEU
Learn successful strategies for selling online - from the traditional rules of retailing to the specifics of merchandising a product online and optimizing a website for the best sales performance. Course includes evaluation of e-commerce business models.

Instructor: Eileen Shulock, internet retail strategist

CEO 012 Selling Your Products and Services
1.2 CEU
The most important sales person in your business is you. So, if selling is your least favorite activity, your business is probably not reaching its full potential. Understanding what your business has to offer, developing a vocabulary to describe your work, and learning how your creations or services can fill the needs of potential clients will cast selling in a whole new light. Learn how to ask for the price you deserve, negotiate when appropriate, and close the deal.

Instructor: Oreste "Rusty" D'Aversa, CPC, Small Business Consultant

CEO 013 Getting Press and Publicity
1.2 CEU
What's the difference between an acknowledged artist and an unknown artist? A mention in The New York Times. Learn to put yourself in the loop for free publicity from newspapers, magazines, and trade publications. This class helps you put together a public relations plan covering everything from press releases and press kits to low-cost promotional events. Develop your special angle for attracting the media's interest in your business.

CEO 014 Marketing Your Product to Boutiques
1.2 CEU
Boutiques and specialty department stores want unique pieces to sell. This course helps you develop a plan to perfect your product, set a price, and start to publicize. Learn how to find buyers and sell your product effectively.

Instructor: Mary Beth Budd, Owner, MBA Productions, Inc. / Trienawear

CEO 015 The Power of Negotiation
1.2 CEU
Your negotiating skill may be the determining factor in how successful you will be in business. Whether it's setting a price, ironing out the terms of a contract, resolving conflicts, or just getting someone to agree on a meeting time, entrepreneurs must negotiate every day. This course will introduce you to a wide array of negotiating techniques and provide you with the tools you need to negotiate in various situations.

Instructor: David L. Colby, attorney representing start-up ventures 

CEO 016 Managing A (Very) Small Business
1.2 CEU
This course explores the critical management challenges of businesses with one to 10 employees. Learn to define your business, its market, clients and principal competition. Learn to set goals that are realistic and measurable. Learn how to hire and retain the best-- there is no margin for error in an organization of ten or less. And especially, learn your role as leader-- clarifying business goals and values, motivating and managing the team, and setting standards of business ethics.

Instructor: Robert Levy, Robert B. Levy Consulting

CEO 019 Creative Business Plans for Consulting Success
1.2 CEU
Whether you are planning to launch a freelance service or are already out on your own, learn how to establish a proper business foundation for your consulting enterprise. This course focuses on the role of the consultant and reviews the special aspects of a service provider business. Legal and financial aspects are analyzed, including tips on how to select and work with a lawyer, accountant, banker, and insurance broker. Class participation is encouraged.

Instructor: Joseph Schufle, small business specialist

CEO 020 Opening Your Own Boutique
1.2 CEU
What could be better than having your own store? Having a successful store. This exciting course will teach you the basics of small-store retailing success - dedicated customer service that keeps them coming back. Topics covered include display and merchandising; tracking and pricing inventory for optimum profitability; setting policies for refunds, credits, and layaways; and effective advertising and marketing tools.

Instructor: Princess Jenkins, owner of the award winning boutique, The Brownstone and Beverly Buscemi, owner of Small Change, children's clothing shop in business for 25 years

CEO 027 Promoting Your Brand
1.2 CEU
No matter how great your product or service is, no one will buy it if they don’t know about it. This class will review essential branding communication concepts; cutting-edge inbound marketing tactics, including social media, networking, blogs etc.; and how to implement a comprehensive brand media promotion plan using a mix of technology as well as proven tools in advertising and innovative viral marketing strategies.

Instructor: W.R. Mann, president, Quickborne

CEO 029 Introduction to Social Media for Business
0.6 CEU
Just as the Internet has changed the way people buy music, organize vacations, and go shopping, it has also affected how they interact socially. Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions. Social Media creates a place for community engagement and social interaction. This course will introduce you to the various popular social media platforms (Facebook, Instagram, Pinterest, Twitter…) and other emerging technologies and tools. You will learn how to use them, benefits, values and risks.

CEO 030 Social Media Marketing
1.2 CEU
Prerequisite: CEO 029 or equivalent experience
Is social media marketing mandatory for staying “with it” or is it just a time waster? How do you use it to grow your business? What is the relationship between your website and your marketing efforts? Your email list? Your social networking sites? This class will help you cut through the clutter and build real connections, online and off, using social media, storytelling, and the ever-changing web.

CEO 031 Building a Vintage Business
1.2 CEU
Vintage has stood the test of time. Find out if it's right for you. Led by Bridgett Artise, designer of original Born-Again Vintage items and the vintage-inspired Before There Were line, this class will focus on starting and building a vintage business. See exactly what it entails, from the discovery of vintage clothing to cleaning and repair to the resale value. Learn the tricks of finding vintage, what customers want from vintage, and how to keep vintage in good condition. Whether you want to run a vintage boutique, use vintage clothing in your own designs, or create a clothing line inspired by vintage, Artise, author of 25 Ways to Deconstruct, Reinvent, and Recycle Your Wardrobe, and invited guests will show you how.

CEO 033 How to Plan, Produce, and Market a Pop-up Shop
1.2 CEU
This workshop is for designers, artists, marketing executives, and entrepreneurs looking for innovative ways to create awareness of their brand/product and generate revenue without the overhead and time commitment of running a full-time retail business. In this class we will look at brands that have successfully executed pop-up shops, go through the steps of planning a pop-up shop, and discuss ways to secure press and sponsors for your pop-up shop. At the end of class you will have a basic outline that will enable you to plan your own pop-up shop.

CEO 035 Licensing
1.2 CEU
Thinking about licensing? This class provides a comprehensive overview of the process. Learn what can be licensed and how this lucrative business tool could work for you. Understand what goes into a licensing agreement and what is important about each component. Learn how to negotiate a licensing deal and protect your ideas with copyrights, patents, or trademarks.

CEO 038 Video Marketing
1.2 CEU
There’s no denying that web video has become a critical component to the success of any enterprise. With the Internet, social networking and mobile marketing boom, businesses of all types are using web video as part of their marketing campaigns. No matter your business objective, whether it is to increase sales, strengthen customer loyalty or bring awareness to your potential target market, web video has a crucial role in helping you achieve your marketing and business goals.
This course will teach you how to successfully incorporate web video into your overall marketing strategy and take you through the planning and strategy process needed to implement an effective video marketing campaign. Walk away with an understanding of how to create original web video concepts for your business or brand and how to distribute it online.

CEO 039 Coaching for the Interior Designer/Architect
1.2 CEU
You feel the passion for the interior design profession but overtime hours, low pay and feeling unappreciated is burning you out! Coaching for the interior design/architectural professional will be an honest discussion to empower you to move forward and make better decisions for yourself. At the end of the class you will be empowered to realize your possibilities as a designer. Classes are appropriate for experienced designers / architects and those entering the profession.

Instructor: Phyllis Seifer, Life Coach and managing partner of ASA , an architectural interior Design firm

CEO 040 WordPress for Small Business
1.2 CEU
Prerequisite: Familiarity with basic WordPress capabilities.
This course surveys the use of WordPress - the world's leading Content Management System - for small business owners. Whether you have a WordPress web site, are looking to build one or have one made for you, you will need to know the ideas presented in this class. Learn what to look for in a theme, which plugins are needed, and how to capture and leverage subscriber data. Take a detailed look into the leading eCommerce and email distribution solutions. We will help you answer the question: Should I build the site myself or outsource?

CEO 041 Fix It Now! Get to the Root Cause of Any Business Problem
1.2 CEU
Already started a business or thinking about starting a business? This course is for you. Learn why 44% of businesses fail in the first four years and what to do about it. There’s always going to be major challenges in your business that you’re going to have to face. This course will help you identify the root cause of any problem and show you how to come up with creative solutions that you can implement immediately.” Learn new brainstorming skills and techniques to help you overcome barriers and obstacles. Bring a business problem/challenge to class, and we will solve it together.

CEO 042 Settle the Mind, Strengthen the Brand: Yoga For Entrepreneurs
0.07 CEU
As some of the hardest working individuals on the planet, entrepreneurs often deplete themselves for the sake of their business. Beyond physical and nutritional neglect, they often avoid mental rejuvenation as well. With so many things on the “To Do List,” they never really turn off. Over time, this leads to early burnout, brand stagnation and blurred entrepreneurial vision. Yoga has unlimited benefits to offer this rigorous individual— tension release, clarity, creativity, improved productivity, sharper focus, and balance, just to name a few. This seminar includes an open-level vinyasa yoga class (suitable for intermediates and beginners) light journaling, an “Express Yoga Tip Sheet” (to do at home or the office), and proven insight on how and why yoga will improve one’s brand and business. Comfortable clothing required. Bring a yoga mat and journal.

CEO 075 Business Strategy: Plan for Success
1.8 CEU
Create and present a business plan that is focused, professional and designed to analyze your business venture's strengths, weaknesses, opportunities, and threats. Various business plan formats and outlines will be reviewed with regard to the purpose of the plan, audience and overall strategy.

Instructor: David L. Colby, attorney representing start-up ventures

CEO 200 FutureLab
1.2 CEU
FutureLab is a unique workshop designed to help entrepreneurs align their business activities now with the vision and the future they're out to create. FutureLab introduces tools and techniques to plan and grow your business with a focus on effectiveness and profitability. Learn the best in strategic visioning, project planning and management while addressing behaviors, blind spots and thought patterns that are barriers to fulfilling on your goals. Whether you’re starting a new company, wanting to create more business, or gain a new focus on the company you currently have, FutureLab is the perfect way to bring your vision into reality.

Adult Learners & Career ProfessionalsEmployers & IndustryAlumni: The Power of ConnectionFaculty & StaffCurrent StudentsParentsRecently Accepted Students About FITAcademicsAdmissionsStudent Life at FITGive to FITFIT & NYCNews & Events See More of FITMy FITContact UsTake a CourseApplyVisit FIT MyFIT Home