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HS Visual Presentation and Exhibition Design Course Descriptions

HDE 112 Graphic Design for Parties, Events, and Fashion Promotions
If you want your portfolio to dazzle with captivating design pieces reflecting the hottest retail trends, this class is for you! Using basic Adobe Illustrator software, you will learn how to create innovative graphics for the presentation of consumer merchandise for a current fashion designer. You will design graphic solutions for the launch of your own selection of this designerís new product line, inclusive of a logo, shopping bag and a poster.

HDE 114 Styling of Fashion, Food and Home Products for the Visual Industry
If youíre considering a career in the visual presentation industry, you must develop a keen eye for detail and style. This course introduces styling techniques for fashion, print ads, retail, home decoration, and media opportunities. Assignments will include set and prop styling, styling for a fashion shoot, for food presentations, and styling for the home.  Students will design, resource, style and compose three dimensional works that will include merchandise, props, and backgrounds.  All work will be digitally photographed by the instructor for students to use in their portfolios. Gallery

HDE 115 In-Store Marketing and Retail Event Planning
Students are introduced to the required skills and concepts surrounding special events, promotions and large-scale event planning within the Retail and Special Exhibition Environments and Industries, such as new product launches or the opening of a new retail store. Students will learn to conceptualize, research, design, and create event kits as well as promotional materials as they relate to Retail Openings and Special Events. Additional topics discussed will be Brand, Identity, Theme Functions and Decor. Student projects may include a fragrance launch, an opening party, or an album release event. Put your party hat on and design your dream event! Gallery

HDE 116 In-Store Merchandising Techniques
How do today's most popular stores compare to each other? What makes one store "hot" and one store "cool", while still appealing to the same consumer market? Students will learn to create branded environments and display presentations based on top trend designers and retailers. Working individually and in teams, students will be introduced to styling and merchandising techniques that appeal to a targeted marketplace. Projects will include mannequin styling and creating window displays. Gallery

HDE 117 Retail Brand Identity for Visual Presentation
Is shopping your passion? Top-selling stores all have something in common: a visual brand identity! Creating a brand identity keeps retail stores in the minds of the public, provides for easy recognition, and sells merchandise. Learn how to create an innovative and entertaining store brand through research, sourcing and design techniques. This exciting hands-on class includes field trips in New York City to study stores and their marketing strategies, and access to FITís world-renowned research facilities. You will also engage in inspirational design development techniques and create a portfolio quality presentation for your choice of a given fashion, food or home product store.

HDE 118: Create and Build in 3D: Model Making for Portfolios
Store Design, Exhibit Design, Window Display and Interior Design all begin with a concept that we put down in the form of a sketch. The excitement and details come to life when the idea is translated into a 3D model, which is a space in scale that allows us to experience the real environment.  In this class you will be introduced to the world of model making, materials and resourcing as well as methods in creating mock-ups, wall treatments and replicas.  Students will be working in a fully equipped facility.  Lectures will include the use and safety tips of power tools, adhesives and painting techniques.

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