HIN 128 Film and Global Fashion Marketing
Explore how global fashion marketing principles are woven into documentaries and popular films such as "Lagerfeld Confidential", "The September Issue", and "Valentino: The Last Emperor". Study how movies have popularized fashion trends across cultures and nations, and the role of film-making centers, such as Hollywood and Bollywood, in setting global fashion standards. In this class you will strengthen your analytical, writing, and oral skills by critiquing films viewed in class.
HIN 131 International Fashion Marketing
It's a small world, but how do you market fashion to it? This introductory course will teach you the basics of international marketing for the fashion industries. You'll cover the evolution and characteristics of global markets, how to identify global marketing targets, how to formulate international marketing strategies, and you'll also analyze ethical and social issues affecting the international marketing of fashion products.
HIN 132 Passport to International Fashion (formerly known as: Intercultural Fashion Communications)
Pack your passport and take off to exciting international cities! Get an insider's look at the fashion capitals: London, Milan, Paris, Tokyo, Shanghai, Sao Paulo, New Delhi, etc. Learn how to successfully handle contrasting cultural values, culture shock, non-verbal, oral, and written communication patterns; global etiquette; business and social customs; as well as how intercultural negotiations can promote the success of global fashion companies.
HIN 134 Global Fashion Icons
You’ll be introduced to some of the world’s leading fashion, beauty and design companies and learn the basics of business strategy in the fashion sector through presentations, articles, websites, case studies, field trips and class projects. By focusing on companies such Polo Ralph Lauren, Gucci, Louis Vuitton, Uniqlo, Prada, Shiseido, Zara, Burberry, Ikea, Li & Fung, Richemont, and others, you’ll learn how global fashion companies develop a unique brand identity that they communicate through marketing. Research skills will be strengthened through teacher-guided analysis of actual business cases. Students will be taught how to make exciting and informative presentations related to these companies.