HFM 060 Fashion Forecasting: Seeing into the Future
By analyzing consumers’ past buying patterns, identifying emerging trends in retail and on the streets, and recognizing current cultural influences, a fashion forecaster helps designers, product developers and merchandisers “see into the future”. Being able to predict next year’s fashion trends is a valuable and marketable skill. Learn how to conduct research, record observations, use the tools of the forecasting industry, and identify key target markets. Then put it all together to identify upcoming trends in color, silhouettes and fabrics. Gallery
HFM 062 E-Tailing for Fashion Merchandising
Learn the effects of e-commerce merchandising on actual apparel companies. The course will concentrate both on opportunities and risk of merchandising apparel utilizing the internet, using extensive examples from all types of related apparel. You'll also discuss theoretical standards necessary for understanding e-commerce from consumer behavior to branding of websites and global perspectives such as competition and trade. You'll be exposed to the integration of e-commerce merchandising and all other strategic merchandising objectives.
HFM 064 The Ins and Outs of Fashion Merchandising
Learn how color, fabrics, consumer motivation, sales, and fashion publications affect the art of merchandising. You'll analyze merchandising strategies by visiting retail stores and get an overview of historic style trends by touring the costume collection of The Museum at FIT. Gallery