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HS Fashion Business Management Course Descriptions

Focus on the business aspects of the fashion industry and learn how to build a career in buying, merchandising, marketing, product development, creative fashion presentations, styling, sales, or management.

HFM 060  Fashion Forecasting: Seeing into the Future
By analyzing consumers’ past buying patterns, identifying emerging trends in retail and on the streets, and recognizing current cultural influences, a fashion forecaster helps designers, product developers and merchandisers “see into the future”. Being able to predict next year’s fashion trends is a valuable and marketable skill. Learn how to conduct research, record observations, use the tools of the forecasting industry, and identify key target markets. Then put it all together to identify upcoming trends in color, silhouettes and fabrics. Gallery

HFM 064 The Ins and Outs of Fashion Merchandising
Learn how color, fabrics, consumer motivation, sales, and fashion publications affect the art of merchandising. You'll analyze merchandising strategies by visiting retail stores and get an overview of historic style trends by touring the costume collection of The Museum at FIT. Gallery   Project Gallery     


HFM 065 Product Development:Creativity and Business
This course will give students an overview of how a business can be creative, from product concept to delivery.  The course will highlight how to create colors, patterns, and “specs” for a target customer as well as how to make a profit and be competitive. Students will develop both individual and group projects throughout this course.
 

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